The brief
The brand wanted an energy gel of its own: one that fit its positioning, and that athletes would actually want to finish halfway through a race. Taste and texture mattered as much as what went into it.
What we did
- Built the formulation from a blank page around the brief, rather than adapting a stock recipe.
- Ran tasting rounds and changed taste and texture between them until the gel was easy to take on the move.
- Checked how the product held up over its intended shelf life.
- Wrote the production spec so the brand’s manufacturer could run it at scale.
Where it ended up
A custom energy gel the brand owns outright, with a spec its plant can produce batch after batch.
